The UX-Conversion Rate Connection: An eCommerce Web Design Case Study
The UX-Conversion Rate Connection: An eCommerce Web Design Case Study
5 PagesThis design case study focuses on John Stortz & Son, a 150-year-old tool supplier operating on WooCommerce. 1Digital redesigned the homepage, improved mega menus, refreshed category sections, and most importantly rebuilt the checkout experience into a streamlined one-page checkout system. The redesign reduced friction during checkout and improved overall conversions by roughly 3.4% shortly after launch. The project emphasized how UX improvements — especially on mobile devices — can directly impact conversion rates and reduce shopping cart abandonment.
