Case Study
Thermacell: Outdoor Retailer Increases Web Conversions by 23% and Web Sales by 72%
Thermacell, a worldwide leader in mosquito repellent and tick tubes based in the USA, operates a vast network of sales channels including major retailers, drug stores, outdoor companies, B2C direct sales, and a new B2B portal. Setting aggressive goals to boost online revenue, Thermacell migrated to Shopify Plus and integrated it with NetSuite ERP via nChannel software. This automated real-time order and inventory processing across all channels, increased web conversions by 23%, boosted web sales by 72%, eliminated manual errors, and accelerated fulfillment for seamless multichannel scaling.
