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Case Study

Thrilling fans using AI-driven event planning

Thrilling fans using AI-driven event planning

Thrilling fans using AI-driven event planning

Lenovo
Pages 16 Pages

Circuit of the Americas (COTA), a premier motorsports and entertainment venue in Austin, Texas, partnered with Lenovo to improve staff training, crowd management, and event planning for the 2023 Formula 1 United States Grand Prix. Facing the challenge of hiring and coordinating more than 10,000 temporary workers and managing over 430,000 attendees, COTA needed innovative solutions that could be designed and deployed within three weeks. Lenovo collaborated with Vistry, WaitTime, and AMSYS to implement AI-powered tools supported by Lenovo ThinkEdge servers. Vistry’s ZenoChat virtual assistant provided staff with instant access to policies and procedures in English and Spanish, while WaitTime’s computer vision platform monitored crowd movement in real time. The solutions helped manage 845 sta

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