DIGITAL AIR STRIKE’S AMAZON OTT ADS HELP TOYOTA OF PORTLAND PROMOTE INVENTORY TO CAR BUYERS STREAMING LIVE SPORTS & TOP SHOWS Goal: Toyota of Portland, in Portland, Oregon, wanted a campaign to get more trade-ins due to a lack of inventory. They wanted to reach highly targeted customers, ensure ads are fully watched, and receive more conversion data through OTT (Over-the-Top) streaming services. TOYOTA OF PORTLAND Case Study Solution: P Digital Air Strike’s creative team designed a strong “We Value Your Trade” video campaign for the dealer’s OTT ads. The OTT ads use the dealer’s “Uniquely Different” tagline while advertising the dealer’s ability to buy top-dollar vehicles with no purchase necessary. P The dealer loves that Digital Air Strike creates the OTT ads, providing

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