Case Study

Transformative Strategy, Design, and Modernization Program Enables a Nonprofit Online Marketplace to Double Its Business

Transformative Strategy, Design, and Modernization Program Enables a Nonprofit Online Marketplace to Double Its Business

Pages 5 Pages

A multi-tenant nonprofit e-commerce marketplace serving 120+ chapters was growing fast ($140M revenue, ~20% YoY) but was held back by a 15+ year-old ASP.NET platform supported by a three-person team, with poor navigation, frequent outages, slow visits, low engagement, and lack of ADA compliance and mobile experience. Synoptek ran a four-month strategy and platform review, chose to modernize the existing stack (off-the-shelf platforms were a poor fit for millions of changing SKUs and auction needs), and delivered a redesigned buyer site, upgraded seller/admin site on .NET Core with ADA/WCAG compliance, native iOS/Android apps, CI/testing/DevOps releases, and ongoing managed services with 24/7 support and analytics. Post-launch, sales reportedly crossed $240M, unique page views reached 115M+

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