Alabama Power created Smart Neighbor, a new digital brand and online marketplace aimed at smart-home, tech-savvy consumers. Synoptek’s Macquarium team evaluated eCommerce platforms and technical infrastructure to ensure integration with internal operations such as billing, shipping, accounting, rebates, power-bill financing, single sign-on, and customer service, then developed the brand story, strategy, and style guide. They launched a mobile-responsive site with SEO, content strategy, analytics, and a Shopify-based eCommerce engine, supported by a multi-channel marketing campaign and offline assets like billboards. The result was a new revenue stream, expanded brand awareness beyond Alabama, and about 50k average visits, with a catalog of 1,000+ energy-efficient and smart products nationw

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