Case Study
Tumi
CASE STUDY Business Situation Tumi is a manufacturer of luxury travel products, with 300+ stores and shops all over Europe, Asia, and North America. The company is one of the leading names in the travel goods sector, and in 2018, it recorded total sales exceeding $760 million. Tumi has over 40 mono-brand stores in Europe, with people counting sensors installed in all the stores. However, only one traffic device was installed in most of the stores. This puts a limit on how accurately Tumi could collect traffic data. Furthermore, there was no backend software support, hindering the company’s ability to analyze traffic data. No other retail analytics solutions were in use, and data from the people counters were not maximally being leveraged. To overhaul its visitor analytics system
