Case Study
Union Gospel Mission Customer Story
Union Gospel Mission (UGM) is a charitable organization that has been serving the Greater Vancouver community for more than 80 years, helping individuals overcome poverty, homelessness, and addiction. Operating across seven locations, UGM is committed to transforming lives by providing essential support, hope, and opportunities for those in need. As a nonprofit that relies heavily on public awareness, fundraising, volunteers, and community engagement, UGM needed a better way to monitor conversations and identify opportunities to advance its mission. By leveraging Meltwater, the organization gained greater visibility into media coverage, public discussions, and stakeholder engagement. This enabled UGM to stay informed about relevant conversations, strengthen outreach efforts, connect with p
