Vans, founded in 1966, is a globally recognized youth-culture brand specializing in footwear, apparel, and accessories. Part of VF Corporation, the company operates in more than 75 countries and over 600 retail locations worldwide. Inspired by art, music, sports, and street culture, Vans promotes creativity and self-expression through its products and brand identity. As its marketing efforts expanded across multiple campaigns and channels, Vans faced challenges in measuring performance and consolidating social media data efficiently. The company needed a reliable reporting system with clear metrics and automated processes to replace time-consuming manual data collection. By streamlining reporting and analytics, Vans was able to save valuable time, improve visibility into campaign performan

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