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Case Study

Visit St. Pete/Clearwater partners with Adara to enhance digital marketing performance by leveraging its own first-party data.

Visit St. Pete/Clearwater partners with Adara to enhance digital marketing performance by leveraging its own first-party…

Visit St. Pete/Clearwater partners with Adara to enhance digital marketing performance by leveraging its own first-party data.

ADARA
Pages 2 Pages

Destination marketing organizations typically struggle with booking visibility because they rarely know who finalizes reservations within their region. To overcome this limitation, Visit St. Pete/Clearwater partnered with ADARA to harness a private data consortium. Through ADARA's innovative software, the destination successfully transformed fragmented insights into a robust first-party database comprising over 35 million unique consumer identities. This powerful technology platform unlocked high-performing digital marketing audiences, enabling the organization to deliver millions of targeted impressions precisely when needed. Ultimately, ADARA's advanced data solutions solved the visibility gap, empowering the tourism board to fuel exceptionally effective, data-driven marketing campaigns.

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