Vistar Media, powering programmatic advertising for out-of-home screens by connecting advertisers with digital billboards and displays across public spaces—processing 12 billion monthly impressions in 25+ countries from New York City—optimized global ad delivery with Datadog. Datadog consolidated metrics and event streams into a searchable, highly taggable platform with custom metrics capabilities and easily shareable dashboards. As CTO Tom Fleischer noted, this eliminated maintenance burdens, freeing the 315-person team to focus on product innovation rather than infrastructure.

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