Vricon is a U.S.-based geospatial technology company that uses commercial satellite imagery to create highly accurate 3D representations of the Earth for professional users worldwide. As a young company with an innovative product serving industries such as security, science, and technology, Vricon needed to increase global brand awareness and establish relationships with relevant media outlets. One of its key challenges was the lack of a monitoring tool to identify opportunities, track industry conversations, and measure the effectiveness of communications efforts. While the company distributed press releases, it struggled to target the most relevant journalists and gain meaningful visibility. By leveraging Meltwater, Vricon improved media monitoring, identified key influencers and publica

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