150+ countries 6 million potential new customers THE CHALLENGE Delivering on promises in a challenging year Wahl Clipper invented the hair clipper in 1919 and spent the last 100 years staying ahead of trends, learning what makes its customers tick, and engaging with them on a personal level. As consumer division vice president of marketing, Steven Yde, his team, and their counterparts in the professional division rely on SurveyMonkey in their daily, weekly, and monthly work. So when the world drastically changed in spring 2020, and Wahl Clipper’s customers put everyday activities – including visits to the barber – on abrupt hold, Yde and his team turned to their trusted and proven toolkit, including SurveyMonkey. As it became clear that the pandemic was going to dramatically alter li

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