Case Study

Wex Photo | Video meets its commerce objectives with an AI-driven search

Wex Photo | Video meets its commerce objectives with an AI-driven search

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Unbxd's AI-driven search transformed Wex Photo Video—UK's most trusted camera retailer serving over a million photographers and videographers with 25,000+ electronics SKUs—addressing high exit rates and zero-result searches critical for big-ticket purchases like high-end cameras and lenses. Deep learning AI ranking models and natural language processing delivered relevant, personalized experiences, slashing zero queries by 60% within 180 days. This trust-building precision drove 18% AOV growth and 12% revenue increase, proving Unbxd's superiority in powering informed buying decisions for discerning electronics shoppers.

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