Whitepaper September 2022 Okta Inc. 100 First Street San Francisco, CA 94105 [email protected] 1-888-722-7871 Why Y our Customers Aren’t Converting: A Global Study on the Role of Customer Identity and UX2 Whitepaper How to Protect Your Organization from Identity-Based Attacks Contents 3 Executive summary 4 Methodology 4 Introduction 4 Key takeaways 9 Security and great UX can coexist: Here’s how 3 Whitepaper How to Protect Your Organization from Identity-Based Attacks A polished user experience (UX) is the foundation for every sustainable, profitable digital business. Chief Marketing Officers (CMOs) and Chief Digital Officers (CDOs) know that streamlined digital experiences directly translate to revenue. Clunky navigation and long page load times aren’t purely technical issue

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