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Case Study

Wolseley Sees 100% RPS Lift After Serving Unique Homepage Experiences to B2B Buyers

Wolseley Sees 100% RPS Lift After Serving Unique Homepage Experiences to B2B Buyers

Wolseley Sees 100% RPS Lift After Serving Unique Homepage Experiences to B2B Buyers

Monetate
Pages 5 Pages

Wolseley, a premier heating and plumbing distributor, partnered with Monetate to transform its digital presence after consolidating multiple websites into one branded platform. By utilizing Monetate’s personalization software, Wolseley moved away from generic homepages to deliver real-time, persona-driven experiences tailored to the specific needs of B2B trade professionals. This targeted approach allowed the company to provide relevant content to its massive client base, resulting in a remarkable 100% lift in revenue per session and a 163% increase in conversion rates. Ultimately, Monetate’s technology empowered Wolseley to drive significant growth and operational efficiency by creating highly effective, personalized journeys for every trade professional.

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