Case Study

Wolverine’s Salesforce Commerce Cloud platform gets an uplift

Wolverine’s Salesforce Commerce Cloud platform gets an uplift

Pages 6 Pages

This 2023 case study describes how Wolverine, a global ecommerce footwear and apparel company operating in about 200 countries and territories, improved its Salesforce Commerce Cloud (Demandware) experience after subpar frontend performance and accessibility gaps hurt browsing, conversions, and retention. Brillio supported release planning and execution through agile sprints, managed SFCC Business Manager configurations (assets, promotions, campaigns, content), and built custom platform capabilities including design templates, release notes, demos, and knowledge repositories, while also addressing affiliate tracking issues with Partnerize via server-to-server APIs. Brillio drove ADA compliance using standards, test cases, validation matrices, and regression testing, and outcomes included a

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