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World’s largest tea business deploys Bynder’s AI-powered DAM platform at the heart of its new content ecosystem

World’s largest tea business deploys Bynder’s AI-powered DAM platform at the heart of its new content…

World’s largest tea business deploys Bynder’s AI-powered DAM platform at the heart of its new content ecosystem

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8 Pages

A global tea company with 17,000 employees, 36 brands, and operations in 100 countries transformed its content operations by implementing Bynder’s AI-powered Digital Asset Management (DAM) platform as the foundation of a new content ecosystem. Following its acquisition by a private equity firm, the company faced a large-scale migration away from legacy systems that had become insufficient for its size and complexity. Siloed workflows, fragmented content management processes, and inconsistent access to digital assets limited efficiency and collaboration across markets. Bynder centralized digital assets and product information, creating a single source of truth that streamlined content distribution and improved accessibility for internal teams and retail partners. The platform enhanced colla

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