Ebook
AI in Automotive The Road Ahead for Personalisation, Efficiency and New Revenue Streams
AI is transforming the automotive industry by improving factory efficiency, enhancing customer experiences, and creating new revenue opportunities through connected, personalized vehicles. Manufacturers are using AI for predictive maintenance, smart robotics, digital twins, supply chain optimization, and improved factory safety, helping reduce downtime and streamline production. AI also supports vehicle sales through tailored marketing, dynamic pricing, virtual showrooms, and personalized financing. Inside the vehicle, AI enhances journeys with predictive navigation, real-time vehicle monitoring, autonomous driving support, entertainment, and conversational travel companions. To succeed, automakers must adopt people-centered AI strategies, modernize infrastructure, support over-the-air upd
