Navigating the Chaos Around the Privacy Reset Apple’s privacy changes, Google’s deprecation of third-party cookies, and a growing sensitivity to consumer privacy are forcing advertisers to rethink how they target and measure ads. This eMarketer report features analysis on current industry challenges with identity resolution, including the money at stake, key players, prevailing trends, predictions, and tips for marketers, publishers, and ad tech vendors. This report covers the disruptions marketers have faced since Apple’s mid-2021 privacy update, how these changes will continue to unfold, who the key players in identity resolution are, how their businesses will evolve.

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