Launch Excellence U.S. Edition: The Rewrite of the Business of Launch

9 Pages

This Progress Point redefines launch success in a complex U.S. market shaped by access constraints, payer pressure, and system readiness. It argues that traditional metrics focused on early sales no longer reflect real success. Instead, IQVIA introduces a patient-centered framework emphasizing acquisition, optimization, and growth over time. The brief highlights new KPIs, healthcare readiness, and continuous optimization as essential to sustainable launch performance.

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Ebook

Launch Excellence U.S. Edition: The Rewrite of the Business of Launch

Launch Excellence U.S. Edition: The Rewrite of the Business of Launch

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