This Momentum and Clerk Chat ebook explains how Rich Communication Services (RCS) upgrades SMS into an app-like, in-thread experience with verified brand identity, rich cards, buttons, carousels, and structured user inputs that AI and automation can act on (pages 3–6). It notes that RCS Business Messaging requires brand and agent verification through Google’s Business Communications platform and carrier approval, with SMS/MMS fallback (including 10DLC registration in the U.S.) to maintain reach where RCS is unavailable (page 5). It positions Momentum Messaging as bringing RCS, fallback, and AI workflows directly into Microsoft Teams for a unified workspace, seamless handoffs to calls or meetings, and integrated analytics (pages 6–8, 11). It outlines rollout steps and success metrics such a

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