This ebook focuses on how telecom providers can drive revenue growth through improved customer experience. It addresses common telco challenges such as high churn, commoditization, and fragmented customer journeys. The document explains how personalized, proactive, and conversational communications across messaging channels can increase engagement and upsell opportunities. It highlights use cases including onboarding, plan upgrades, service notifications, and support automation. Case studies demonstrate how telcos using omnichannel messaging and data-driven engagement achieve higher ARPU, reduced churn, and better customer satisfaction. The report positions CX transformation as a revenue engine rather than a cost center in the highly competitive telecom market.

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