Commissioned by Omdia, this whitepaper examines how mobile network operators can monetize RCS for Business amid declining SMS revenues and growing OTT competition. It explains how RCS enables rich, interactive, and secure enterprise messaging directly within native mobile apps. The document analyzes global market potential, regional revenue forecasts, and enterprise use cases including marketing, commerce, customer care, and financial services. It emphasizes the role of partnerships, network APIs, and messaging-as-a-platform solutions in accelerating adoption. The paper concludes that RCS positions MNOs at the center of enterprise communication value chains.

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