This whitepaper examines the enterprise adoption of Rich Communication Services (RCS) as a next-generation business messaging channel. It explains how RCS combines the reach of SMS with app-like features such as rich media, interactivity, branding, and verified sender identity. The document outlines enterprise use cases across marketing, commerce, customer support, and authentication, emphasizing higher engagement and conversion rates compared to traditional messaging. It also analyzes ecosystem roles, including mobile network operators, CPaaS providers, and technology partners, highlighting the importance of scale and interoperability. The paper concludes that RCS is a strategic channel for enterprises seeking secure, interactive, and native mobile experiences without requiring app downlo

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