Ecommerce companies face challenges in understanding customer behavior, predicting demand, and optimizing supply chains, all of which require unifying data across diverse sources. A modern data stack (MDS) solves this by automating integration and centralizing data in cloud warehouses for real-time analytics. Case studies show its impact: Sleeping Duck optimized marketing spend and customer journeys; Carwow gained daily buying behavior insights; Westwing improved supplier relations and ROI; Papier built attribution models to refine acquisition; Pet Circle created a single source of truth for retention; Koh doubled customer return rates with predictive models; and Ritual enhanced retention through personalized journeys. Together, these stories show how MDS drives growth.

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