Circular supply chains help retailers improve sustainability, reduce waste, unlock new revenue streams, and build long-term resilience by keeping products and materials in use through recycling, refurbishment, remanufacturing, and re-commerce. Retailers can drive value by designing products for durability and reuse, using AI-powered demand forecasting to reduce overproduction, and leveraging IoT, RFID, predictive analytics, and PLM tools to optimize inventory, reverse logistics, refurbishment, and resale. Data plays a central role in improving forecasting, ESG tracking, compliance, and operational efficiency across the product lifecycle. While challenges include integration complexity, operational disruption, and upfront investment costs, businesses adopting circular models can strengthen

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