This brief addresses common customer questions related to economic uncertainty and its impact on life sciences strategy and investment. Using a practical FAQ format, it explores how organizations can balance cost pressures with the need to sustain innovation, evidence generation, and commercial effectiveness. Topics include prioritization, scenario planning, operational efficiency, and data-driven decision-making. The brief underscores the value of flexible operating models, advanced analytics, and partnership approaches to maintain resilience and momentum despite macroeconomic headwinds.

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