The eBook Why Search Is Strategic in Manufacturing explains how digital transformation reshaped B2B commerce after supply chain disruptions. With 92% of purchases starting with search, buyers now demand self-service, speed, and accurate information, making advanced search essential. Traditional keyword systems fail against massive catalogs, custom pricing, and complex SKUs, while AI-powered search delivers contextual, personalized results, dynamic navigation, and tailored recommendations. By unifying data from ERP, CRM, and catalogs, manufacturers can guide both novice and expert buyers, reduce churn, and boost margins. The report emphasizes that modern search not only enables efficient transactions but also supports customer service, retention, and long-term profitability in a competitive

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