IP data refers to information derived from Internet Protocol addresses, which uniquely identify devices connected to the internet, such as computers, mobile phones, smart TVs, and other connected devices. IP addresses ensure data is routed correctly online and allow systems to distinguish one device from another. For marketers and other professionals, IP data provides valuable insights including geolocation details like country, city, and postal code, latitude and longitude coordinates, proxy detection to help identify masked or fraudulent activity, and whether an IP is associated with residential or business usage. These insights support better targeting, security, analytics, and decision-making.

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