The *B2B Content Planning Guide* urges a shift from chasing leads to focusing on customer retention. It prioritizes thought leadership and support content for existing clients over SEO-chasing blogs. The guide critiques outdated funnel models and emphasizes realistic content goals, audience clarity, and internal alignment. Authority, not just quality, drives discoverability in search. Without strong brand trust, even great content may go unseen. For impact, align content with buyer needs, support sales, repurpose internal assets, and invest in meaningful distribution—not just production.

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