This workbook helps organizations develop a strategic approach to implementing and managing a Digital Asset Management (DAM) program. It guides teams through defining a clear DAM vision, explaining how DAM can serve as the foundation of a broader digital ecosystem that supports content management, collaboration, and business objectives. The workbook encourages organizations to assess available internal and external resources, establish short-term goals, and identify key initiatives that will drive program success. It also includes practical exercises for auditing existing content, evaluating asset volumes and growth rates, and understanding current content management challenges. By taking a structured planning approach, organizations can align DAM with business priorities, improve content

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