This guide helps small businesses understand how to compete and win in the government contracting market. It explains the federal acquisition landscape, small business contracting goals, and socioeconomic programs designed to support small firms. The guide walks through the acquisition lifecycle, from early market research and pre-solicitation intelligence to proposal development and post-award analysis. It emphasizes the importance of early engagement, relationship-building, and understanding agency buying behavior. With practical tips and real-world examples, the guide provides a roadmap for building a sustainable public sector sales strategy.

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