This guide outlines how businesses can build a successful digital commerce strategy by integrating strong product content, intuitive site design, eProcurement tools, and a clear understanding of customer buying behavior. It emphasizes mapping markets, improving the customer lifecycle, and aligning operations, sales, marketing, and finance to support eCommerce growth. With robust content, seamless ERP integration, targeted pre- and post-launch marketing, and continual measurement of revenue lift, revenue shift, and efficiency gains, companies can drive long-term digital success.

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