This guide explains how distributors can build and launch a successful B2B eCommerce platform despite market disruptors and rising buyer expectations. It outlines key steps including understanding customer needs, integrating ERP and third-party systems, enriching product content, and selecting a capable commerce partner. It stresses measuring performance through sessions, conversion rate, and order value, while avoiding pitfalls like scope creep and poor adoption. Ongoing improvements, strong leadership support, and a focus on omnichannel strategy drive long-term digital success.

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