The February 2026 Camunda paper examines whether organizations should build AI agents in-house or buy them from vendors, and explains how agentic orchestration unlocks their true value. It describes the market forces driving the build-versus-buy debate, including speed, cost, differentiation, and risk. The paper argues that most enterprises benefit from blending built and purchased agents and offers a decision framework to guide that choice. Agentic orchestration is presented as the critical factor that enables agents to work together reliably within end-to-end processes, providing governance, scalability, and control. The conclusion emphasizes that orchestration allows organizations to maximize agent impact regardless of how the agents are sourced.

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