Infographic
2025 Sustainability Survey: Consumers Willing to Pay a Sustainability Premium for Everyday Retail Purchases, But Not Other Categories
2025 Sustainability Survey: Consumers Willing to Pay a Sustainability Premium for Everyday Retail Purchases, But Not Other Categories
This infographic presents global consumer attitudes toward sustainability, sustainable purchasing, and corporate environmental responsibility. The survey found that 78% of consumers consider sustainability important when shopping, particularly among Millennials and Gen Z consumers. Food, beverages, cleaning products, and personal care items were the categories where shoppers most frequently made sustainable purchasing decisions. While 65% of consumers are willing to pay more for sustainable products, higher costs and limited product information remain major barriers. The infographic also reveals growing skepticism around greenwashing, with only 20% believing brands accurately communicate sustainability initiatives. Consumers place the greatest responsibility for sustainability on brands an
