4 Steps to a Great Brand Name

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This infographic outlines a structured naming process. Step 1: Evaluate the landscape—geography, culture, expansion plans, existing branding, and competitors. Step 2: Brainstorm names across categories (invented, founder-based, metaphoric, descriptive, acronym, combination). Step 3: Challenge choices with criteria like uniqueness, memorability, ease of spelling, design appeal, and long-term adaptability. Step 4: Check availability via search engines, LinkedIn, domain registrars, and trademark authorities. Visual examples (Google, Dell, Apple, IBM) reinforce naming styles.

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4 Steps to a Great Brand Name

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