This infographic explains trademarking fundamentals. Step 1 defines terminology (TM, SM, ®, copyright) and when to use each. Step 2 clarifies why companies trademark—brand recognition, preventing copying, entering new markets, securing investment, distinguishing assets, licensing, and expanding online. Step 3 lists timing triggers like launching new sites, rebranding, or going global. Step 4 outlines the process: cursory search (USPTO, WIPO, search engines), comprehensive legal search, preparing the application, and filing with USPTO. It stresses securing brand identity early.

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