This multi-page playbook delivers research-backed insights from nearly 500 B2B professionals. It highlights branding as a top investment area and explains why regular reevaluation is vital (pages 3–4). Visuals show confidence scores around messaging, naming, and design settling at 7/10, indicating room for improvement. The guide provides frameworks for refresh vs. rebrand, brand activation, and alignment across teams. Page 7 lists 2025 priorities: storytelling, visual identity, and employee advocacy. It positions branding as a long-term strategic asset that drives trust and differentiation.

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