Report

2022 B2B Marketing Mix Report

2022 B2B Marketing Mix Report

Pages 14 Pages

This report shows continued digital-first momentum. Page 3 notes social media overtaking email as the most implemented tactic. Marketing budgets are rising (58% increasing). Top spend areas include websites, digital marketing, social, and branding (page 5). Brand awareness becomes the top objective, followed by lead generation and traffic growth. Lead sources shift as social media jumps in importance (page 7). Paid social is widely adopted but harder to measure. LinkedIn remains dominant for B2B, but Twitter engagement surges.

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