Report

2021 B2B Marketing Mix Report

2021 B2B Marketing Mix Report

Pages 14 Pages

This edition highlights the acceleration of digital marketing amid COVID. Page 5 shows website development and digital marketing as top budget areas, while branding jumped from 17% to 27%. Lead generation and conversion dominate objectives. Referrals, email, SEO, and social remain primary lead sources (page 7). Social usage expanded, with Instagram and YouTube seeing major increases. Page 10 features ABM, video, influencer marketing, and AI as emerging strategies. HubSpot leads automation platforms at 40%.

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