Report

2025 B2B Marketing Mix Report

2025 B2B Marketing Mix Report

Pages 11 Pages

2025 data shows a major shift toward AI-driven marketing, deeper personalization, and smarter customer journeys. Page 6 reveals content marketing as the top spend category, followed by AI tools and CX optimization. Lead sources shift toward targeted channels such as content syndication, partner networks, and paid social (page 7). The report stresses the growing alignment gap between sales and marketing (page 8), noting breakdowns in communication and inconsistent lead qualification. AI adoption is nearly universal (pages 11–12).

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