Report

2026 B2B Marketing Mix Report

2026 B2B Marketing Mix Report

Pages 17 Pages

The 2026 report shows B2B marketers optimizing for efficiency, AI integration, and alignment. Page 5 confirms brand awareness remains the top objective, followed by lead generation and sales support. AI tools—personalization engines, generative AI, predictive analytics—are fully embedded (page 11). Budgets surge (70% increasing), with spend focused on content, AI, CX, SEM, and social (page 6). Lead quality comes from targeted channels such as content syndication and directories (page 7). Alignment challenges persist across the funnel.

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