Report

2023 B2B marketing mix report

2023 B2B marketing mix report

Pages 12 Pages

This report highlights a maturing digital ecosystem. Budgets continue climbing, with top investments in digital marketing, website development, content, and branding. Buyer behavior data shows longer research cycles and rising demand for thought leadership. Social media remains critical, with LinkedIn and YouTube as primary channels. AI-supported tools begin influencing content production and personalization. Lead generation, brand awareness, and sales alignment remain core goals. The report emphasizes integrated, full-funnel strategies for 2023 competitiveness.

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