Automotive data monetisation enables OEMs to generate revenue directly through connected services, subscriptions, OTA upgrades, and data-sharing partnerships, while also improving customer retention and product performance indirectly. Key strategies include subscription models for premium features and connectivity services, freemium models that encourage adoption before paid upgrades, usage-based pricing driven by real-time driving data, and in-vehicle commerce through transaction fees and partnerships. Success depends on balancing customer value, pricing, and feature accessibility while maintaining strong digital infrastructure and OTA capabilities. OEMs should also align monetisation strategies with customer expectations, fleet requirements, vehicle platform maturity, and overall brand p

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