This infographic provides a decision framework for selecting influencers based on campaign goals. Page 1 maps objectives such as brand awareness, performance-based revenue, scale efficiency, product launches, and UGC creation to specific influencer strategies. It outlines the ideal influencer attributes for each goal, including audience size, engagement, demographics, and content quality. Measurement criteria include reach, engagement, sales, revenue, and in-store impact. The visual guide helps marketers avoid one-size-fits-all approaches by aligning influencer types and metrics with business outcomes.

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