This infographic compares affiliate and influencer marketing and explains how combining both channels strengthens full-funnel performance. Page 1 defines each model, highlighting differences in goals, payment structures, traffic sources, and performance metrics. Charts show affiliates excelling at conversions, revenue, and ROAS, while influencers build trust, awareness, and engagement. Statistics demonstrate strong ROI for both channels, including high consumer trust and purchase intent driven by influencer recommendations. The infographic outlines the partnership lifecycle from discovery to optimization and emphasizes automation, data transparency, and diversified portfolios as keys to running scalable, high-performing_toggle marketing programs.

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