This infographic categorizes influencers into four main types: celebrity, mega, micro, and organic influencers. Page 1 compares each group by reach, engagement, cost, and authenticity. Celebrity and mega influencers provide massive reach but lower engagement and higher costs, while micro and organic influencers deliver stronger engagement and credibility with smaller audiences. The infographic stresses that all influencer types must be tracked centrally to measure ROI and manage fraud. It encourages marketers to reward influencers based on value delivered, shift toward performance-based compensation, and manage influencers within a unified partnership platform to scale programs globally.

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