The 2025 Commerce Relevance Report reveals shoppers demand seamless experiences across digital and physical channels, with 77% of purchases starting with online or social research. Search remains critical, as 43% begin with the search bar, yet 72% leave sites after poor results. While 62% are more likely to buy when guided by GenAI, trust and transparency are essential, with 71% limiting data sharing to essentials. Social discovery is strong, but only 37% complete purchases on platforms, highlighting the need for smooth transitions. Brands like LCBO, Nespresso, and Freedom Furniture show how omnichannel, personalized journeys build trust, reduce friction, and drive growth.

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